Kareson Market Standard: Just the Facts

The Product
Monthly magazine, 8⅜" x 10⅞" finished size
Full colour throughout
Printed on gloss 60lb stock for a high-end look and feel

Print & Distribution
Print run 43,000, 42,027 distributed by Canada Post to every business address on all postal walks in Vancouver, Richmond, Burnaby, and New Westminster, the balance to advertisers and local bookstores for free distribution, to file as back copies, and reserved for subscribers.

Canada Post distribution numbers are adjusted for each edition to reflect the current count for business addresses in our distribution areas

Content
Approximately 60/40 split display advertising/everything else

‘Everything else’ includes but is not limited to Consultant’s Forum pieces, editorial features, Bidding & Building News, Directory & Classified sections

Each issue has a unique business focus for reader interest & advertising tie-in: Focus on

Bidding & Building News showcases RTB/RFQ/RFIs in the area, quickly giving local business/contractors the vital info necessary to begin the bidding process

The Top Job is selected from among those published that month in the BBN and appears boxed on the front cover, pulling browsers in to the BBN and STT pages.

Suppliers to The Trades is a directory that sits with BBN for top exposure and is for business/contractors that specialise in supply of goods and services to the construction trade

Display & Semi-Display Advertising
Advertising sections offer several levels of participation priced to suit any business, from small internet directory listings to doubletrucks or covers

Limited display advertising is available on front cover: Full, Half, and Third Banners

All display ads are referenced on the front cover: name and ad page number

All display ad pricing includes full colour process

All ad pricing includes primary ad design and make-up

Print-ready electronic files accepted via e-mail or to a dedicated .ftp site, size-dependent

Inserts
Insert distribution is available -ask for details

Lead Referral Programme
All display advertisers automatically are included in the powerful Advertiser Lead Referral Programme at no extra charge. The company name appears on the Advertiser Information Request form in each issue and contact information from responses is forwarded to them as received. This is a potent source of impeccably qualified leads.

Rate Discounts
See the current rate card for deep frequency discounts

All retail display ad pricing, even that already on earned Frequency Discount is subject to an additional 15% OnTime payment discount

Registered charities and NPO’s receive an additional 20% off retail rate card plus the OnTime discount for a total of 35% off regular rates. This category of ad must be paid in full by space & copy deadline.

Payment Options
Payment for advertising has been made as easy as possible. KMS accepts payment to publisher Kareson Media via cheque, e-mail bank money transfer, or credit card via PayPal at www.paypal.com. PayPal is free, takes just a few minutes to sign-up, and features military-strength encryption making it safe as well as easy to use.